UNESP 2002 Inglês - Questões

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01 UNESP 2002 - Inglês

TEXTO 1

Appropriate for all ages

Japanese toymakers are focusing on senior citizens

by Hideko Takayama

Much has been made in Japan of the clout of teenage girls, the arbiters of taste and uncrowned queens of the fashion industry. But when it comes to toys, a radically different demographic is beginning to call the shots.

Japanese toymakers now see senior citizens as their most dynamic market. Nearly 22 million Japanese — 17.4 percent of the population — are over 65, and that number is expected to top 25 percent by 2020. Three million senior citizens live alone, and 1.55 million Japanese are senile (their numbers are also expected to grow rapidly). This aging population presents a huge “silver market" — estimated at 50 trillion yen ($416 billion) — for everything from beds to cosmetics to home-care nurses and helpers.

Major industries such as electronics, construction and foodstuffs have already begun developing products tailored to old folks: robots to help out around the house, homes that have no steps or stairs and healthy oil-free foods. The toy industry wants a piece of the action. “There is a great potential", says Yoshinori Haga, an official at Bandai, the biggest toymaker in Japan. “Toys can be used for entertainment, to give the old people nostalgic feelings or to be a companion for those who live alone." (...)

Indeed, playthings are not just for fun anymore. Toshimitsu Musha, president of the Brain Functions Lab near Tokyo, argues that playing with toys can help human brains stay active and sharp. While researching Alzheimer’s disease, Musha found that art therapy such as painting and clay work helped to prevent the brains of Alzheimer’s patients from deteriorating “What works best for the elderly is something that they enjoy, where they have to use their brain and which requires concentration from 30 minutes to one hour," he says.

Toymakers still face a critical problem, though: the average household saving among seniors is 24 million yen ($$$200,000), almost double that of a working household, but they are far more cautious about what they buy than teens. The key may be appealing to a younger generation, who every year are stumped for gift ideas before September’s Respect for the Aged Day. In the end, teens may have to jump start this trend, too.

(Newsweek. August 6, 2001, p.48.)

Assinale a alternativa correta.

O texto destaca o público da terceira idade, afirmando que, no Japão, as pessoas idosas se constituem em grandes consumidores de brinquedos porque estes mantêm seus cérebros ativos, evitando que venham a sofrer do mal de Alzheimer.

O texto destaca o público da terceira idade, afirmando que, no Japão, as pessoas idosas representam uma pequena parcela dos consumidores de brinquedos, apesar de comprarem robôs que os ajudam a manter seus cérebros ativos.

O texto destaca o público consumidor da terceira idade no Japão, caracterizando-o como um mercado dinâmico e, sem dúvida, mais cauteloso com suas compras do que o formado por adolescentes.

O texto destaca o público consumidor da terceira idade no Japão, caracterizando-o como um mercado dinâmico que consome todos os artigos eletrônicos e alimentícios fabricados para idosos.

O texto destaca o público da terceira idade, afirmando que, no Japão, a indústria de brinquedos e a arte-terapia se dedicam à prevenção do mal de Alzheimer.

02 UNESP 2002 - Inglês

TEXTO 1

Appropriate for all ages

Japanese toymakers are focusing on senior citizens

by Hideko Takayama

(Newsweek. August 6, 2001, p.48.)

Indique a alternativa que explica a expressão “silver market”.

O mercado de prata é representado por pessoas com idade inferior a 65 anos que, de acordo com os fabricantes de brinquedos japoneses, corresponderão a 17,4% da população do Japão em 2020.

O mercado de prata é representado por pessoas com idade inferior a 65 anos que, de acordo com os fabricantes de brinquedos japoneses, já correspondem a 25% da população do Japão.

O mercado de prata é representado por pessoas de 65 anos de idade que, de acordo com os fabricantes de brinquedos japoneses, corresponderão a 17,4% da população do Japão em 2020.

O mercado de prata é representado por pessoas de 65 anos de idade que, de acordo com os fabricantes de brinquedos japoneses, já correspondem a 25% da população do Japão.

O mercado de prata é representado por pessoas com mais de 65 anos de idade que, de acordo com os fabricantes de brinquedos japoneses, correspondem a quase 20% da população do Japão atualmente, podendo aumentar 5% em menos de 20 anos.

03 UNESP 2002 - Inglês

TEXTO 1

Appropriate for all ages

Japanese toymakers are focusing on senior citizens

by Hideko Takayama

(Newsweek. August 6, 2001, p.48.)

The Japanese industry has paid ______ attention to teenager girls ______ to senior citizens.

04 UNESP 2002 - Inglês

TEXTO 1

Appropriate for all ages

Japanese toymakers are focusing on senior citizens

by Hideko Takayama

(Newsweek. August 6, 2001, p.48.)

Yoshinori Haga said that ________ a great potential and that, among other reasons, toys _________ used for entertainment.

05 UNESP 2002 - Inglês

TEXTO 1

Appropriate for all ages

Japanese toymakers are focusing on senior citizens

by Hideko Takayama

(Newsweek. August 6, 2001, p.48.)

Indique a alternativa que expressa o mesmo significado de:

Japanese toymakers now see senior citizens as their most dynamic market.

Senior citizens are now seen as their most dynamic market by Japanese toymakers.

Senior citizens were seen as the Japanese toymakers’ most dynamic market.

Senior citizens most dynamic market is seen as the Japanese toymakers.

Senior citizens and Japanese toymakers are seen as the most dynamic market.

Senior citizens are seen as Japanese toymakers by their most dynamic market.

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